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Why care

It appears that the energy our friendly global monolithic corporation uses for its massive search engine hubs could bake a lot of cookies (there is a geek joke in there). Having realised they are a major contributor to energy consumption and consequently global warming they are attempting to go green - in a really big way. By going green themselves and eventually selling green energy. Hoping to eventually sell it for less than the cost of coal. Could this be the answer to creating enough demand for global warming? Have a read and see what you think.

The story

Google: Go green for cost of coal
RESEARCHING CLEAN TECH
By Matt Nauman
Mercury News
Article Launched: 11/28/2007 01:38:12 AM PST

Google said Tuesday that it'll spend "tens of millions" to research clean-energy alternatives to coal-fired power plants and "hundreds of millions" to cut the costs of this power.

The goal is to produce 1 gigawatt of power from clean power sources - enough to light up a city the size of San Francisco - at a cost that's the same as if the energy came from low-cost, high-polluting coal.

How soon? "Within years, not decades," Google co-founder Larry Page wrote in a Web post.

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