Owners
What it's all about
The need to secure your personal details and using them sensibly and how the companies use them, are they secure?
This project is equally important for the individuals and the organisation such as TESCO, BOOTS etc who uses personal information to devise and implement their stretagies to boost their business.
What's needed to make it a reality
# Why it was needed:
The need to secure your personal details and using them sensibly and how the companies use them, are they secure?
This project is equally important for the individuals and the organisation such as TESCO, BOOTS etc who uses personal information to devise and implement their stretagies to boost their business.
# What's being done:
I have developed a questionnaire to see the reaction of the participants and how they feel about divulging their personal data and how they wish that companies should handle their personal information. This was also supported by a focused group interview.
#How it started#
I have studied the concept of consumer privacy issues and the relationship marketing in details and have critically analysed the approach of the gurus in this field.
Following that i have developed the questionnaire (with 35 participants) and analysed its feed back through a stastical package (SPSS). This analysis was compared with the qualitative data through focused group interview (8 participants). This project took almost two months to get completed.
Finally the results have been compiled in a report of 30 pages which has very nice graphical description to understand both for consumers and the companies persuing relationship marketing strategy.
#More#
It was a very good opportunity to put my ideas into action. Though this project has to be studied at a vast level involving a significantly high number of population which may be undertaken with more finances and time.
The need to secure your personal details and using them sensibly and how the companies use them, are they secure?
This project is equally important for the individuals and the organisation such as TESCO, BOOTS etc who uses personal information to devise and implement their stretagies to boost their business.
# What's being done:
I have developed a questionnaire to see the reaction of the participants and how they feel about divulging their personal data and how they wish that companies should handle their personal information. This was also supported by a focused group interview.
#How it started#
I have studied the concept of consumer privacy issues and the relationship marketing in details and have critically analysed the approach of the gurus in this field.
Following that i have developed the questionnaire (with 35 participants) and analysed its feed back through a stastical package (SPSS). This analysis was compared with the qualitative data through focused group interview (8 participants). This project took almost two months to get completed.
Finally the results have been compiled in a report of 30 pages which has very nice graphical description to understand both for consumers and the companies persuing relationship marketing strategy.
#More#
It was a very good opportunity to put my ideas into action. Though this project has to be studied at a vast level involving a significantly high number of population which may be undertaken with more finances and time.
Comments
I am sure that many people including students will benefit from your research. It has taken 2 months of hard work and I am glad to see it has paid off. I hope that both you and Junaid have enjoyed the experience and I have to say it has been a pleasure to support you both in this process!
Lucy (VSO@LJMU)
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